A FAIR SLICE OF THE PIE
Because we see our artists as partners, I want to honor our artist partnerships by sharing the thinking behind our pricing strategy.
Before I could pick a name, colors, or fonts, I had to make sure the business was financially viable. I had to tackle the impossible task of putting a price on art.
Art From Here MissionConnect people to art and artists to an income stream | |
|---|---|
Goals for our Pricing Model | Objectives to Achieve Goals |
Offer accessible art | Price closer to a pop-up than a gallery |
Exceed perception of value | Provide a positive experience with a quality product |
Maximize artist commissions | Share the wealth and optimize for scale |
Provide for the business | Operate lean and strategically |
An artist’s pricing model is as unique as their artwork. However, prints are a wonderful equalizer. Prints priced consistently according to their size create an equal playing field for reproductions across medium, genre, and subject matter.
Ultimately, our prices have to feel right for our patrons. They’re tuned to scale and for a sense of quality and satisfaction that’s still accessible.
Someone can buy an 8x10 print and a simple frame for a total of $40 - the price of a thoughtful gift.
See the table below for a list of details and pricing according to print size. Artists will choose up to five sizes to offer patrons, one per size category.
Print Size | Image Size | Retail Price | Category |
|---|---|---|---|
4x6 | 3.5x5 | $15.00 | Extra Small |
5x7 | 4x6 | $18.00 | Extra Small |
8.5x11 | 6x8 | $28.00 | Small |
8x10 | 5x7 | $28.00 | Small |
8x8 | 6x6 | $25.00 | Small |
9x12 | 6x8 | $36.00 | Small |
10x10 | 8x8 | $33.00 | Small |
11x14 | 8x10 | $39.00 | Medium |
11x17 | 8x12 | $39.00 | Medium |
12x12 | 8x8 | $36.00 | Medium |
12x16 | 8.5x11 | $39.00 | Medium |
14x18 | 12x16 | $49.00 | Medium |
16x16 | 12x12 | $49.00 | Medium |
16x20 | 12x16 | $59.00 | Large |
16x24 | 12x18 | $65.00 | Large |
18x24 | 16x20 | $79.00 | Large |
20x20 | 16x16 | $79.00 | Large |
20x24 | 16x20 | $89.00 | Large |
20x30 | 16x24 | $95.00 | Large |
24x24 | 20x20 | $95.00 | Large |
24x30 | 18x24 | $120.00 | X Large |
24x36 | 20x30 | $139.00 | X Large |
30x30 | 24x24 | $139.00 | X Large |
30x40 | 24x36 | $155.00 | X Large |
I believe artists are naturally brave and we can face this truth. I looked to other online galleries as competitors, but our true competition right now is AI.
People are capable of outsourcing their art “for free” with AI. I’m on a mission to combat that tendency and behavior and provide a marketplace that fuels an economy of real people.
With our artists as partners, I believe this can work!
